Giant was established in 1972 in Dajia, Taichung County in Taiwan (now part of Taichung City), by King Liu and several friends.[who?] A major breakthrough came in 1977 when Giant’s chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold exclusively under other brand names as a private label. As bike sales increased in the U.S., and after workers at the Schwinn plant in Chicago went on strike in 1980, Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75% of Giant’s sales. When Schwinn decided to find a new source and in 1987 signed a contract with the China Bicycle Company to produce bikes in Shenzhen, Giant, under new president Bill Austin (formerly vice-president marketing at Schwinn), established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1984, Giant also set up a joint venture, “Giant Europe”, with Andries Gaastra of Dutch bicycle manufacturer Koga-Miyata.[5] In 1992, Gaastra sold his shares back, and Giant became a full shareholder of Giant Europe.<\/p>\n
By 2018, Giant had sales in over 50 countries, in more than 12,000[6] retail stores. Its total annual sales in 2017 reached 6.6 million bicycles with revenue of US$1.9 billion.[7]<\/p>\n
Most of its merchandise is destined for the European Union, the United States, Japan and Taiwan.<\/p>\n","protected":false},"excerpt":{"rendered":"
Giant was established in 1972 in Dajia, Taichung County in Taiwan (now part of Taichung City), by King Liu and several friends.[who?] A major breakthrough came in 1977 when Giant’s chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold exclusively under other brand… Continue reading GIANT the global brand in over 50 countries !<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23,19,20,21],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-bike-news-guides","category-features","category-guides","category-news","category-reviews","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":3,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/posts\/104\/revisions\/121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/media\/128"}],"wp:attachment":[{"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2022projects.timefortheweb.com\/cycles\/dev\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}